Area Agency on Aging launches campaign to help prevent misuse of prescription drugs
To help combat the increasing risk of medication misuse among older adults, the Area Agency on Aging, in partnership with and through a grant from Mercy Maricopa Integrated Care, is launching a postcard-driven educational campaign about the proper use of medications.
The campaign, Use Your Head About Taking Your Meds, will include a series of six direct mail postcards that will continue until the end of June to more than 8,500 households and through email and social media. Print and radio advertising will complement the outreach.
A National Institutes of Health (NIH) study of 3,005 individuals ages 57 to 85 found that 37 percent of men and 36 percent of women used at least five prescription medications concurrently.
“Prescription medication overuse and misuse is a serious, growing and potentially deadly trend,” said Area Agency on Aging President and CEO Mary Lynn Kasunic. “This campaign is designed to provide consistent communication with that targeted population and provide easy-to-read and important tips to create awareness of the problem and steps to prevent misuse.”